LeaseWisely
Project Details
- ClientLeaseWisely
- Services
- Branding
- Design System
- Illustration
- User Experience
Demystifying the rental experience with a friendly, intelligent companion.
The Challenge
Rental agreements are notoriously dense, filled with legal jargon that intimidates tenants and creates friction with landlords. The challenge was to transform this stressful process into an accessible, transparent, and even enjoyable journey without compromising legal accuracy.
The Solution
We created 'Homey', an approachable AI mascot that serves as the user's guide. Through a vibrant design system and intuitive UI, we broke down complex lease terms into plain English, visualized key dates, and created a conversational interface for lease queries. The branding balances professional trust with warmth and approachability.
The Results
The new platform saw a 40% reduction in support tickets related to lease confusion and a 3x increase in user trust scores during beta testing.
