Olipop: Sip Different
Project Details
- ClientOlipop
- Services
- Art Direction
- Copywriting
- Social Strategy
- Motion
Reclaiming the joy of soda, without the sugar crash.
The Challenge
Soda has a PR problem. It's associated with guilt, sugar crashes, and empty calories. Olipop created a delicious, prebiotic-rich alternative, but they needed to break through the noise and convince die-hard soda lovers that 'healthy' doesn't mean 'boring'.
The Solution
We stripped away the medical jargon and focused on the feeling. Our campaign, 'All of the Ahhh, None of the Ugh,' juxtaposes the visceral satisfaction of a cold soda with the absence of negative side effects. Using punchy, poster-style typography and high-speed liquid photography, we visualized the perfect sip.
The Results
The campaign drove a 200% increase in retail velocity across major grocers. The 'Gulp Without Guilt' asset became their highest-performing paid social ad to date, proving that wellness can still be fun.